![]() Invest time in writing your “Why this university?” or supplemental essay.These notes are kept on file and added to your application. Send a follow up thank you email to the admissions presenter/tour guide/student ambassadors you meet.Register and attend the campus tour and admissions information session.Reach out to an admissions officer with sincere questions that cannot be found on the website.Engage in alumni or student interviews when offered.Participate in a webinar sponsored by admissions.Attend a regional college fair or information session.Meet with admissions officers when they visit your high school or college.Comment on social media threads and share content.Connect on Social Media like Facebook pages, follow on Twitter, Instagram, Blogs, etc.Visit college websites frequently to review new information.When you open an email, you are now considered a more serious prospect and will receive communications designed specifically for interested students. “Demonstrate your interest to the college through all avenues you never know how or when they are tracking your interest but they very well could be.” Because colleges are not transparent about their use of data mining, Kelly Connors, another consultant at Solomon Admissions who worked in the admissions office of Duke University, advises applicants to err on the side of caution. “While many parents will lament that this is yet another ploy to grow a child’s addiction to their phone and email, it’s important to recognize what factors go into this process and how to use them to your advantage,” says Zimmerman. Many parents and applicants express disappointment in colleges and universities for using data to track their movements, and this follow-up opinion piece raises concerns about an invasion of privacy and unnecessary pressure on applicants. The practice of data mining is typically used by universities that struggle with yield and “ want to award scholarship money on students likely to enroll. However, most top-tier colleges do not track these data, according to another Solomon Admissions consultant Rod Bugarin, who has worked in the admissions offices of Columbia, Brown, and Wesleyan. “As the admissions process becomes more digital, it makes sense that data analytics would play an increasing role in the admissions office determining the depth of a student’s interest,” says Peter Zimmermann, a past Stanford admissions officer and Solomon Admissions consultant.
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